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Absopure Water Company's humble beginnings date back to 1908, when Absopure Ice was delivered to Detroit area customers on horse-drawn wagons. Originally a brand name of General Necessities Company, Absopure was located in Detroit's Fairview Station at the foot of Lycaste Avenue. Through the 1920s, the company thrived and even offered an Absopure brand of electrical "Frigerators," advertised nationally in the Saturday Evening Post.