"Feeding your wild birds with Birdola Plus makes good sense. For the consumer, it is convenient. Simply unwrap the two-pound cake, and insert it into Birdola Products' specially designed feeder. No more heavy bags to lift and break in your trunk. No more storage hassles (you have to keep the critters out!). You can even keep Birdola Plus in the fridge until you need it. More important, Birdola Plus is good for birds."